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Brian J. Huffman Professor
Discipline: Management
Office: 212D South Hall
Phone: 715-425-3335
Email: brian.j.huffman@uwrf.edu
Research Interests:
Exploration of big picture ideas in strategy especially ops strategy. Also emphasize computer skills (programming business simulations in Java).
Publications & Presentations:
- Huffman, B. J. (2005). The Business School as the Last Hope for a Liberal Education. Forthcoming in Insights for a Changing World.
- Huffman, B. J. (2004). State-of-the-Art Manufacturing Precision in the Meso and Macro Worlds. Emerging Issues in Business & Technology.
- Huffman, B. J. (2004). Why Environmental Scanning Methods Work Except When You Need Them: The Threats of Asymmetric Attacks and Strategic Inflection Points. Business Horizons, 47 (3), 39-48.
- Huffman, B. J. & AlZahir, S. (2003). The Corporate Response to International Terrorism: The Why and How of Geopolitical Evaluations. Journal of Contemporary Business Issues.
- Huffman, B. J., (2002). What Makes a Strategy Brilliant?. In Marius Leibold, Gilbert J. B. Probst, and Michael Gibbert (Ed.) Strategic Management in the Knowledge Economy, (pp. 104-115). Erlangen, Germany: Publicis - John Wiley.
- Huffman, B. J. (2001). What Makes a Strategy Brilliant? Business Horizons, 44 (4), 13-20.
- Huffman, B. J. (2001). An Object-Oriented Version of SIMLIB: A Simple Simulation Package. INFORMS Transactions on Education, 2 (1).
- Huffman, B. J. (2001). Data Mining Software as a Teaching Tool in MIS Courses. Conference on Emerging Issues in Business and Technology.
- Huffman, B. J. (2000). Eternal Truths in Strategy: Nothing New Since Sun Tzu. Conference on Emerging Issues in Business and Technology.
- Huffman, B. J. (2000). What Makes Strategy Brilliant? Society for Advancement of Management International Conference.
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