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Stacy Vollmers
Assistant Professor
Discipline: Marketing
Office: 122B South Hall
Phone: 715-425-3335
Email: stacy.vollmers@uwrf.edu
Stacy Vollmers received her Ph.D. in marketing from The Florida State University. She teaches a variety of marketing courses including Principles of Marketing, Marketing Research, Services Marketing, Direct and Internet Marketing, Consumer Behavior, Marketing Strategies for Small Business, and Marketing Strategy. Her recent research examines executives’ ethical business practices and negotiation in both China and Russia. In addition, she writes business case studies based on consulting projects conducted for small and medium sized companies. Stacy loves to travel and has lived and traveled in Australia, taught in Lithuania & Scotland, and visited several European countries as well as New Zealand.
Teaching Interests:
Marketing, Marketing Research, Direct and Internet Marketing
Research Interests:
International Ethics and Negotiation Practices, Promotional Strategy, Branding
Recent Publications:
- Kilic, Ozcan, Darryl Miller, and Stacy M. Vollmers (2009). “A Comparative Analysis of Chinese & Japanese Company and Brand Icons,” Journal of Asia Pacific Business. Forthcoming.
- Vollmers, Stacy M. and A. Clyde Vollmers (2008). “RACU: Building a campus in Moscow” Journal of Critical Incidents 1: 53-60.
- Al-Khatib, Jamal, Stacy M. Vollmers, and Yusin Liu (2007). “Business-to-Business Negotiating in China: The Role of Morality,” Journal of Business and Industrial Marketing. 22(2).
- Vollmers, Stacy M., A. Clyde Vollmers, and Susan J. Marsnik (2005) “Caveat Emptor? The Consideration Of Economic, Ethical, And Biblical Perspectives In Determining Legal Alternatives,” Journal of Biblical Integration and Business Special Issue: Business Cases with a Christian Worldview. Fall 2005: 29-45.
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