Marketing Communications (MARC)
Interdisciplinary

310 North Hall
(715) 425-3899, FAX (715) 425-0658
www.uwrf.edu/marcomm/

Stephen Olsen-Chair, Marketing Communications; David Furniss, English; Michael Padgett, art; Daryll Miller, business administration; Lewis May, agricultural economics; Colleen Callahan, journalism; James Pratt, Communication Studies and Theatre Arts; Tracy O\'Connell, Marketing Communications.

The interdisciplinary marketing communications major integrates the activities of advertising, public relations, sales promotion, direct marketing, personal selling and cybermarketing into a single professional field of expertise. Students will develop knowledge and skills in oral, written and visual modes of communication. In addition to an introductory course and senior seminar in marketing communications, students will take courses from as many as seven departments in three colleges. Practical experience with current technology tools and a required internship program ensure that students have not only strong academic preparation, but also practical experience in marketing communications activities.

A student may complete the major in Marketing Communications in the College of Arts and Sciences, the College of Agriculture, Food and Environmental Sciences, or (as a second major) in the College of Business and Economics. Please consult your DAR for college-specific course requirements. It is recommended that a student completing the major in CAS or CAFES have a minor in that college. Students with a Business Administration minor will have CAS as their MARC major college. A minor is not offered in marketing communications.

General Education Requirements

With the following exceptions:
Communication: SCTA 116 Business and Professional Communication
Math: Proficiency in understanding statistics is required and may be demonstrated by completing one of the following: MATH 216, PSYC 201, ECON 226, MATH 226, AGEC 320, ANSC 341, or an equivalent course. Completion of a listed statistics course may fulfill the general education mathematics requirement. See your adviser for further information.

Other requirements:

Portfolio: Prior to graduation, students must complete and present a professional portfolio for approval to the marketing communications unit.
Internship: An internship or approved directed work experience is required. It is the student\'s responsibility to originate an internship or directed work experience that meets marketing communications departmental criteria. Internships and directed work experiences must be approved by the Marketing communications internship supervisor before the work is done.
GPA: Students must maintain a 2.50 grade point average in the Marketing Communications Major.

Marketing Communications Major

Marketing Communications Major: 39 Total Credits

Core Requirements: 25-28 cr. hrs.
ART 225 Advertising Design I 3 cr.
MARC 100 Writing for the Mass Media 3 cr.
MARC 200 Introduction to Marketing Communications 3 cr.
MARC 480 Seminar in Theory and Methods of Marketing Communications 3 cr.
MKTG 311 Principles of Marketing for Marketing Communications Majors 3 cr.
MKTG 312 Consumer Behavior 3 cr.
CSTA 311 Persuasion 3 cr.

Choose one of the following internship courses: 2-4 cr. hrs.
MARC 379 Internship in Marketing Communications
or MARC 279 Cooperative Education/Directed Work Experience
or any CAFES department 270/370 internship
MARC 279/379 may be combined and/or repeated for a total of 4 credit hours.

Directed Electives: 14-17 cr. hrs.

Writing Electives-Select one from:
AGED 230 Agricultural News Writing 3 cr.
or JOUR 230 Agricultural News Writing
ENGL 266 Business Writing 3 cr.
ENGL 367 Technical Writing 3 cr.
JOUR 351 Editing for Print Media 3 cr.

Visual Electives-Select one from:
ART 121 Design Foundation 3 cr.
ART 235 Intro to Black and White Photography 3 cr.
ART 236 Introduction to Print Making 3 cr.
JOUR 240 Introduction to Visual Communication 3 cr.
CSTA 160 TV Studio Production 3 cr.

Marketing/Promotion Electives-Select one from:
AGEC 410 Professional Selling 3 cr.
MKTG 365 Marketing Research 3 cr.
MARC 360 Advertising Principles 3 cr.
MARC 370 Principles of Public Relations 3 cr.

Other Electives:
Select from the following courses or consult with department chair or adviser for additional elective choices to total 42 credits required in the major:
Please check the course descriptions in this catalog for course prerequisites.
AGEC 355 Agricultural Markets and Prices 3 cr.
AGEC 410 Professional Selling 3 cr.
AGED 230 Agricultural News Writing 3 cr.
ART 235 Introduction to Black and White Photography 3 cr.
ART 303 Advertising Design II 3 cr.
CSTA 316 Organizational Communication 3 cr.
ENGL 266 Business Writing 3 cr.
ENGL 367 Technical Writing 3 cr.
JOUR 230 Agricultural News Writing 3 cr.
JOUR 240 Introduction to Visual Communication 3 cr.
JOUR 351 Editing for Print Media 3 cr.
JOUR 465 Mass Communications Law 3 cr.
MARC 360 Advertising Principles 3 cr.
MARC 361 Advertising Methods 3 cr.
MARC 370 Introduction to Public Relations 3 cr.
MARC 371 Public Relations Methods 3 cr.
MKTG 352 Business to Business Marketing 3 cr.
MKTG 355 International Marketing 3 cr.
MKTG 365 Marketing Research 3 cr.
PHIL 316 Media Ethics 3 cr.
MARC 389 Semester Abroad 3 cr.

Three Required Supporting Courses:
One Statistics Course (MATH 216, PSYC 201, ECON 226, MATH 226, AGEC 320, ANSC 341, or an equivalent course)
JOUR 101 -- Introduction to Mass Communications
CSTA 116 -- Business and Professional Communication (CAS/CBE); AGED 110 -- Agricultural Communications (CAFES)