310 North Hall
(715) 425-3899, FAX (715) 425-0658
www.uwrf.edu/marcomm/
Stephen Olsen-Chair, Marketing Communications; David Beard, English; Michael Padgett, art; Jacque Foust, business administration; Tamia Trulson, agricultural education; Lewis May, agricultural economics; Michael Norman, journalism; James Pratt, speech communication and theatre arts.
The interdisciplinary marketing communications major integrates the activities of advertising, public relations, sales promotion, direct marketing, personal selling and cybermarketing into a single professional field of expertise. Students will develop knowledge and skills in oral, written and visual modes of communication. In addition to an introductory course and senior seminar in marketing communications, students will take courses from as many as seven departments in three colleges. Practical experience with current technology tools and a required internship program ensure that students have not only strong academic preparation, but also practical experience in marketing communications activities.
A student may complete the major in Marketing Communications in the College of Arts and Sciences, the College of Agriculture, Food and Environmental Sciences, or in the College of Business and Economics. Please consult the dean of the respective college for college-specific course requirements. It is recommended that a student completing the major in CBE or CAFES have a minor in that college. A minor is not offered in marketing communications.
Arts and Sciences as listed on pages 22-23;
Agriculture, Food and Environmental Sciences as listed on page 18-19;
or Business and Economics as listed on pages 29-30, with the following exceptions:
Communication: SCTA 116 Business and Professional Communication
Math: Proficiency in understanding statistics is required and may be demonstrated
by completing one of the following: MATH 216, PSYC 201, ECON 226, MATH 226,
AGEC 320, ANSC 341, or an equivalent course. Completion of a listed statistics
course may fulfill the general education mathematics requirement. See your adviser
for further information.
Portfolio: Prior to graduation, students must complete and present a professional
portfolio for approval to the marketing communications unit.
Internship: An internship or approved directed work experience is required.
It is the student’s responsibility to originate an internship or directed
work experience that meets marketing communications departmental criteria. Internships
and directed work experiences must be approved by the Marketing communications
internship supervisor before the work is done.
GPA: Students must maintain a 2.50 grade point average in the Marketing Communications
Major.
Marketing Communications Major: 42 Total Credits
Core Requirements: 25-28 cr. hrs.
JOUR 101 Intro to Mass Communications 3 cr.
or AGED 110 Agricultural Communications
ART 225 Advertising Design I 3 cr.
JOUR112 Writing for the Mass Media 3 cr.
MARC 200 Introduction to Marketing Communications 3 cr.
MARC 480 Seminar in Theory and Methods of Marketing Communications 3 cr.
MKTG 311 Principles of Marketing for Marketing Communications Majors 3 cr.
MKTG 312 Consumer Behavior 3 cr.
SCTA 311 Persuasion 3 cr.
Choose one of the following internship courses: 2-4 cr. hrs.
MARC 379 Internship in Marketing Communications
or MARC 279 Cooperative Education/Directed Work Experience
or any CAFES department 270/370 internship
MARC 279/379 may be combined and/or repeated for a total of 4 credit hours.
Directed Electives: 14-17 cr. hrs.
Writing Electives-Select one from:
AGED 230 Agricultural News Writing 3 cr.
or JOUR 230 Agricultural News Writing
ENGL 266 Business Writing 3 cr.
ENGL 367 Technical Writing 3 cr.
JOUR 351 Editing for Print Media 3 cr.
Visual Electives-Select one from:
ART 235 Intro to Black and White Photography 3 cr.
JOUR 120 Radio and TV Field Production 3 cr.
JOUR 240 Introduction to Visual Communication 3 cr.
SCTA 160 TV Studio Production 3 cr.
SCTA 260 Electronic Field Production 3 cr.
Marketing/Promotion Electives-Select one from:
AGEC368 Professional Selling 3 cr.
MKTG 365 Marketing Research 3 cr.
JOUR 260 Principles of Public Relations 3 cr.
JOUR 363 Advertising Principles 3 cr.
Other Electives:
Select from the following courses or consult with department chair or adviser
for additional elective choices to total 42 credits required in the major:
Please check the course descriptions in this catalog for course prerequisites.
AGEC 355 Agricultural Markets and Prices 3 cr.
AGEC 368 Professional Selling 3 cr.
AGED 230 Agricultural News Writing 3 cr.
ART 235 Introduction to Black and White Photography 3 cr.
ART 303 Advertising Design II 3 cr.
ENGL 266 Business Writing 3 cr.
ENGL 367 Technical Writing 3 cr.
JOUR 120 Radio and Television Field Production 3 cr.
JOUR 230 Agricultural News Writing 3 cr.
JOUR 260 Introduction to Public Relations 3 cr.
JOUR 261 Public Relations Methods 3 cr.
JOUR 240 Introduction to Visual Communication 3 cr.
JOUR 351 Editing for Print Media 3 cr.
JOUR 362 Advertising Principles 3 cr.
JOUR 363 Advertising Methods 3 cr.
JOUR 465 Mass Communications Law 3 cr.
MKTG 352 Business to Business Marketing 3 cr.
MKTG 355 International Marketing 3 cr.
MKTG 365 Marketing Research 3 cr.
PHIL 316 Media Ethics 3 cr.
SCTA 316 Organizational Communication 3 cr.
MARC 389 Semester Abroad 3 cr.
