Vice Chancellor for Administration and Finance Home

Administrative Policies

AP 1 State Telephone System and Cellular Telephone Sets

AP 2 Telecommunications Equipment (Voice)

AP 3 Smoking

AP 4 Safety and Health

AP 5 Risk Management Policy

AP 6 Parking Regulations

AP 7 Sign Posting

AP 8 Chargeback of Physical Plant Services

AP 10 Building Keys

AP 11 Fleet Vehicles

AP 12 Records Hold (Financial)

AP 13 Dispensing of Hearing Aids

AP 14 Policy on Business Activities

AP 15 Dangerous Weapons on Campus

AP 16 Collection of Indirect (Overhead) Costs

AP 17 Distribution of Indirect (Overhead) Costs

AP 18 Seat Belt Use

AP 19 Use of University Facilities

AP 20 Athletic Camps and Clinics

AP 21 University-Foundation Relationships

AP 22 Employee Accident/Injury Procedures

AP 23 Naming of Rooms and Buildings on Campus

AP 24 Postal Policy

AP 25 Requirement for a Mandatory Residential Dining Plan

AP 26 Requirement for Mandatory Housing

AP 27 Records Management Program

AP 29 Bad Check Policy

AP 30 In-Line Skates and Skateboarding

AP 31 Computer Software Use

AP 32 Inclement Weather Practice

AP 33 International Student Tuition Remission Policy

AP 34 International Education and Globalization Programs and Activities

AP 36 Information Security

AP 37 Conflict of Interest/Financial Disclosure Policy

AP 38 Health Insurance Requirement for International Students

AP 39 Reuse Policy for Replaced Computers

AP 40 Alcohol Beverages on Campus

AP 41 Computer Replacement Policy

AP 42 Outreach Residual Funds

AP 43 Summer Session and J-Term

AP 44 Use of Copyrighted Material

AP 45 Shared Radio Spectrum Management and Coordination

AP 46 Emeriti Status for Unclassified Staff (Faculty/Academic Staff)

AP 47 Honored Retiree Status for Classified Employees

AP 48 Application for Immigrant Visas

AP 49 Determination of Outreach Course

AP 50 Cellular Telephone Policy

AP 52 Access, Use, and Retention of Social Security Numbers

AP 53 Full-time Status with a Reduced Course Load

AP 54 Advertising, Sponsorship, and Promotion of Alcohol and/or Tobacco Products on Campus

AP55 Licensing of UWRF Registered Marks

AP56 Advertising and Sponsorship in University Print and Online Publications

AP57 Utility Vehicle

University of Wisconsin-River Falls Administrative Policy Paper
Number: AP 56
Date Issued: September 23, 2008
Subject: Advertising and Sponsorship in University Print and Online Publications

1.0 POLICY/PURPOSE:

The purpose of this policy is to establish guidelines for allowing advertising and sponsorship in university print and electronic publications, including World Wide Web pages and other network communications.

Revenue and other benefits gained from such advertising or sponsorship can be used to support the worthwhile operations of the university and the students it serves. These benefits, however, must be balanced against the university's interests in protecting its image and reputation. Acceptance of advertising or sponsorship does not signify endorsement of any product or service, nor will advertising and sponsorship be permitted if deemed harmful to the delivery of educational services.

2.0 OVERVIEW/BACKGROUND:

2.1 UW System Policy G43 dated Oct. 29, 2001:
Financial Administration–Advertising, Sponsorship and Links on the Internet

2.2 UWRF Administrative Policy 7 (revised) dated Nov. 2, 1998: Sign Posting Policy

2.3  UWRF Administrative Policy 54 (revised) dated April 15, 2008:
Advertising, Sponsorship, and Promotion of Alcohol and/or Tobacco Products on Campus

Definitions:

Advertising is any advertisement, signage, label, packaging, imprint, logo, sales promotion activity or device, public relations material or events, merchandising or other activity or communication that has the obvious intent of promoting or marketing a non-university product, service, event, or organization.

Sponsorship is non-university underwriting of a specific university event, publication or special activity that represents the equivalent of a gift-in-kind or a gift of money insofar as the non-university sponsor provides or pays for promotion, materials, awards, and/or other items or services of value related to the specific event, publication or special activity. Sponsorship or acknowledgements of sponsorship are not advertising as defined in this policy.

Print Publications are any physical materials (usually paper) imprinted by or on behalf of the University of Wisconsin-River Falls and may be either academic or non-academic.

Electronic Publications are online publications delivered by or on behalf of the University of Wisconsin-River Falls and may be either academic or non-academic.

• Academic University Publications include, but are not limited to college, unit, or departmental brochures, periodicals, bulletins, catalogs, newsletters, journals, etc, connected to the core academic mission of the university.

• Non-academic University Publications include, but are not limited to, programs for cultural, community, entertainment, and athletic events; information handbooks; daily planners; directories; and materials intended for non-academic purposes and non-student audiences.

3.0 UNIVERSITY RESPONSIBILITIES:

3.1 Vice Chancellor for Administration and Finance
3.2 Publications Office

4.0 DEPARTMENT/UNIT RESPONSIBILITIES:

4.1 Deans, Department Chairs, and Directors

5.0 PROCEDURE:

5.1 Advertising:

For Academic University Publications - The primary purpose of academic university publications is to support the academic mission of the university. Accordingly, non-university advertising in academic university publications is prohibited, except:

• where the advertising promotes university products and programs to audiences internal to the university; or
• where the vice chancellor for administration and finance has determined that special circumstances exist which warrant granting an exception to the general prohibition on advertising.

For Non-academic University Publications - Advertising in non-academic university publications, print or electronic, is permitted where it conforms to applicable institutional policies on acceptable advertising (i.e., see policy on advertising of alcohol and/or tobacco products, AP 54 [revised]).

The vice chancellor for administration and finance will be the final arbiter on questions of whether a publication is “academic” or “non-academic” in nature.

5.2 Sponsorship

Sponsorship is permitted in both academic and non-academic university publications. Acknowledgement of a sponsorship is limited to providing the following information and must otherwise comply with all other applicable university policies:

• name of sponsor
• purpose to which the sponsorship was directed
• a sponsor's location, both geographical and on the Web
• non-comparative, value-neutral descriptions of the product or services
• a sponsor's institutional goals or a public service message
• a sponsor's brand or trade names, including depictions of the same
• a sponsor's bona fide text or visual logo
• the length of time a sponsor has been in business or the date its business commenced
• a sponsor's telephone number
• a “hot link” to a sponsor's external Web pages

 

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