Publications Standards and Policy Statement
According to policy set by the Faculty Senate External Relations Committee, every publication directed toward an off-campus audience must have our name—University of Wisconsin-River Falls—printed on the publication. The wordmark would serve this purpose well. The university logo should be used as well in an appropriate location.

Other symbols or logos which individual units, departments or programs have used in the past to identify themselves may be used on these publications. Logos/symbols should not be used as the primary focal point, however. Do not combine these logos/symbols with the official university logo. The development of new logos/symbols to identify your specific unit or area is discouraged. Please use the official university logo or wordmark along with your unit’s name.

In addition, an affirmative action statement is to be used, either as:

The University of Wisconsin-River Falls is committed to creating an educational community which enhances student awareness and appreciation of diverse ethnicities and cultures and which actively supports tolerance, civility and respect for the rights and sensibilities of each person without regard to economic status, ethnic background, political views, sexual orientation, or other personal characteristics or beliefs. Awareness of and sensitivity to diverse ethnic and cultural heritages are especially sought in applicants.
(used for employment vacancy notices) (used with the paragraph below)

AND

UW-River Falls is an equal opportunity, affirmative action employer subject to all state and federal regulations pertaining to non-discrimination based upon sex, sexual orientation, race, color, national origin, religion, disability, marital status, age, arrest and/or conviction record, veteran status, and membership in the national guard, state defense force, or any other reserve component of the military forces of the United States or the State of Wisconsin. All persons, especially women, persons of color, and the disabled are encouraged to apply. Employment is subject to federal laws that require verification of your identity and legal right to work in the United States as required by the Immigration Reform and Control Act.
(unabridged version, can be used alone)

OR

The University of Wisconsin-River Falls is an equal opportunity/affirmative action institution.

OR, when space is at a premium,

AA/EOE

A short standard statement about UW-River Falls should appear on the publication. The following statement (or a condensed version of it) may be used.

"The University of Wisconsin-River Falls is a member of the University of Wisconsin System and is located in scenic western Wisconsin in the Twin Cities metropolitan area. UWRF offers easily accessible year-round arts, cultural and recreational events. UWRF’s 6,900 graduate and undergraduate students pursue degrees in the College of Agriculture, Food and Environmental Sciences; College of Arts and Sciences; College of Business and Economics; College of Education and Professional Studies; and the Office of Outreach and Graduate Studies. The university provides an excellent environment for learning, emphasizing the importance of faculty-student interaction in classrooms, laboratories, and academic advising and co-curricular activities. A favorable student-faculty ratio affords opportunity for meaningful interchange between faculty and students. Strong interests in teaching, research and community service are highly valued."

Printed materials, photographs, and visual presentations should take particular care to avoid sexism and discrimination through the use of language or depiction. The participation of women and minorities in university activities should be highlighted whenever possible, particularly in non-traditional roles.

Policy on Publications

The design team at UW-River Falls has oversight responsibility for all publications purchased with university funds and published for an off-campus audience. Individuals may also be required to seek approval from the account administrator, their department head or their dean’s office.

At a minimum, every publication distributed to an off-campus audience must be reviewed by University Communications prior to printing. Since many publications are printed from electronic files, departments who wish to prepare their own layout for publications should consult with the publications office to ensure that university standards are met and that software used meets the printer’s requirements.

The following types of publications are subject to review:

  • major publications, including university undergraduate and graduate catalogs, the campus directory, university brochures, view publications (primarily admissions), and any all-college publications
  • departmental or administrative brochures
  • flyers, announcements, posters and course advertisements
  • announcements of employment opportunities (to be reviewed by the office of equity and compliance)
  • print and Web ads
All possible uses of the university’s graphic identity program and policies governing publications development cannot be anticipated. University Communications will review proposed applications not covered in this policy manual on a case-by-case basis and develop new policies as needed.

In the event of a disagreement among University Communications, the policies established in this document and the desires of a department or office representative, the issues will be addressed and resolved in a meeting between the department representative and the appropriate dean or division heads.

University of Wisconsin-River Falls
410 S. 3rd Street, River Falls WI 54022 USA
Campus Information 715-425-3911