UNIVERSITY OF WISCONSIN River Falls

Marketing Academic Plan

Visit the College of Business and Economics Business Administration - Marketing page to learn more about the program.

  Fall Semester Spring Semester
Freshman
Year

CBE 100 Orientation to CBE - 0.5
General Education CW (ENGL 100) - 3
General Education M (MATH 146) - 3
General Education SB - 3
General Education HF - 3
General Education SI - 3
Total semester credits - 15.5

ECON 201 Principles of Microeconomics - 3
MATH 156 Calculus for Business and Social Science - 3
(or take ECON 205 in Semester 3)
General Education CS (COMS 116) - 3
General Education SI - 3
General Education SB - 3
Total semester credits - 15

Sophomore
Year

ACCT 231 Principles of Accounting I - 3
CSIS 215 Information Systems for Business Management - 3
ECON 202 Principles of Macroeconomics - 3
General Education CA (ENGL 200) - 3
General Education EC - 3
Total semester credits - 15

ACCT 232 Principles of Accounting II - 3
BLAW 265 Business Law I - 3
ECON 226 or MATH 226 Fundamentals of Statistics - 3
General Education HF - 3
General Elective - 3
Total semester credits - 15

Junior
Year

MKTG 310 Principles of Marketing - 3
FINC 345 Managerial Finance - 3
MNGT 300 Management and Organizational Behavior - 3
ECON 326 Statistics for Business and Economics - 3
American Cultural Diversity D - 3
Total semester credits - 15

CBE 300 Professional Development - 0.5
MKTG 312 Consumer Behavior - 3
MKTG 355 International Marketing (G) - 3
MKTG Elective (list below) - 3
MNGT 361 Operations Management - 3
General Education HW (PE 108) - 1
Total semester credits - 13.5

Senior
Year

MKTG 365 Marketing Research - 3
MKTG Electives (list below) - 6
MKTG Support Elective (list below) - 3
General Elective - 4
Total semester credits - 16

MKTG 445 Marketing Strategy - 3
MNGT 485 Strategic Management - 3
MKTG Support Elective (list below) - 3
General Elective - 6
Total semester credits - 15

Summary of Business Administration Degree Requirements

General Education - 34 cr.
American Cultural Diversity - 3 cr.
Major Requirements - 66 cr.
General Electives - 17 cr.
Credits to Degree - 120 cr.

This academic plan is an example of how students might choose to fulfill program requirements within a period of four years. After consulting with their advisers students may make other course choices which would meet the program requirements and be more suitable for them.

Marketing Electives:
Choose nine (9) credits from MKTG 315, 325, 330, 334, 342, 352, 379, 389, 499; MNGT 450

Marketing Support Electives:
Choose six (6) credits from CBE 370, COMS 213, 306, 315; CSIS 333; ECON 301, 302, 305, 316, 324, 340, 342, 426; ESM 377; FINC 314, 350, 355; GEOG 250; MARC 370; MNGT 318, 330, 340, 355, 362, 430; PHIL 304; POLS 256, 260; PSYC 265, 320