UNIVERSITY OF WISCONSIN River Falls

Core Courses

MarComm major core requirements — 25-28 credit hours

  • ART 225 Advertising Design I, 3 cr.

  • MARC 100 Writing for the Mass Media, 3 cr.

  • MARC 200 Introduction to Marketing Communications, 3 cr.

  • MARC 480 Seminar in Theory and Methods of Marketing Communications, 3 cr.

  • MKTG 311 Principles of Marketing for Marketing Communications Majors, 3 cr.

  • MKTG 312 Consumer Behavior, 3 cr.

  • CSTA 311 Persuasion, 3 cr.