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Smart goals are
- Specific
- Measurable
- Action Oriented
- Realistic
- Time – Bound
Specific – State exactly what will be accomplished by when, for whom. A specific goal states what you are going to do, why it is important to do, and how it will be accomplished.
Example: A vague or general goal might be “To improve my health, I'm going to get in shape.” A specific statement of that goal would be “To improve my health, I'm going to join a fitness club and work out three days per week, an hour each time, for twelve weeks.”
Measurable – Establish concrete criteria for measuring progress towards the attainment of each goal. This allows monitoring of progress, and course correction when needed.
Example: The measurable parts of the specific example above are underlined. “To improve my health, I'm going to join a fitness club and work out three days per week, an hour each time, for twelve weeks .”
Action Oriented – Identify exactly what will be done by using action verbs. Some useful verbs might be assemble, conduct, deliver, formulate, inspect, locate, operate, produce, recommend, supply, utilize.
Example: The action parts of the example are underlined. “To improve my health, I'm going to join a fitness club and work out three days per week, an hour each time, for twelve weeks.
Realistic – The goal should be “do-able” within the availability of resources, knowledge and time. The project should also fit within the overall strategy of the organization (reality check). A big goal can be easier to reach than a small one, because the larger goal exerts more motivational force. What is a realistic goal for one individual may be unrealistic for another, when various constraints are factored in: skills and knowledge of the person, work setting, work context for the goal, various forces that may be present.
Example: The goal “To improve my health, I'm going to join a fitness club and work out three days per week, an hour each time, for twelve weeks” might be a realistic goal for someone who is twenty pounds overweight but an unrealistic (an even dangerous one) for someone 150 pounds overweight.
Time-Bound – Identify a realistic timeframe for completing the goal. This creates a target to shoot for, and allows the creation of a timeline with starting points, ending points, and fixed durations that can be used to maintain focus and assess progress.
Example: The timeframe of the example is underlined. “To improve my health, I'm going to join a fitness club and work out three days per week, an hour each time, for twelve weeks .”
Examples of Work-Related SMART Goals