Reigstad, Amelia


Amelia Reigstad

Associate Lecturer

Start Year: 2013

Marketing Communications
Office: 321-B North Hall
Phone: 715-425-3899



Amelia Reigstad recently joined the Marketing Communications Program from Vancouver, BC Canada. She is a public relations practitioner and university faculty with several years experience and has worked in the corporate and education sectors. She developed Crosspoint Communications, a full service consultancy agency from a grassroots level in 2007 and taught a variety of public relations and communications courses at Kwantlen Polytechnic University, the University of Victoria and the British Columbia Institute of Technology.

Reigstad studied public relations, media and communications and recently completed her master's degree from the University of Leicester in the United Kingdom where her dissertation studied genders in public relations and why the industry is pre-dominantly female. She was fortunate to present her dissertation research as a workshop at the 2013 Canadian Public Relations Society's (CPRS) National Conference and will be collaborating on a Women in Public Relations in Canada study. Her academic interests are in public relations, gender, gender communication, communication styles, feminism and cultural studies. REigstad's research has been published in a new Canadian textbook and she currently has a manuscript in preparation.

Reigstad has a love for international travel and has guest lectured at the University of Dubrovnik in Croatia, FH Wien University in Vienna, Austria and numerous university's in the Twin Cities. Her teaching philosophy is based on a passion for the industry and a desire for students to excel in a collaborative, student-centered environment. By balancing theory and practice and instilling 'real-life' examples into the classroom, students are well prepared for a career in public relations, marketing and communications.

Reigstad sat on the Board of Directors for the Abbotsford Chamber of Commerce from 2010-2012, is a member of the International Association of Business Communicators (IABC) and is the faculty sponsor for the UWRF Marketing and Communications Students Club.