Vollmers, Stacy
Vollmers_Stacy

Stacy Vollmers

Associate Professor - College of Business and Economics

Management and Marketing
Office: 122b South Hall
Phone: 715-425-3335

Email: stacy.vollmers@uwrf.edu

Education:

Ph.D. The Florida State University, Tallahassee, FL, Marketing, 1995 

B.S. Moorhead State University, Moorhead, MN, Marketing, 1990

Courses Taught:

Consumer Behavior

Direct Marketing

International Marketing

Marketing Research

Principles of Marketing

Principles of Marketing for Marketing Communications Majors

Services Marketing

Special Topics in Marketing

Publications:

Articles in Journals
  • Kilic, O., Miller, D., & Vollmers, S. (in press, 2011). A Comparative Study of American and Japanese Company and Brand Icons. Journal of Brand Management.

  • Miller, D. W., Kilic, O., & Vollmers, S. M. (2010). A COMPARATIVE ANALYSIS OF KOREAN & CHINESE COMPANY AND BRAND ICONS. International Journal of Business Research.

  • Vollmers, S. M., Miller, D. W., & Kilic, O. (2010). An Analysis of Hospital Brand Mark Clusters. Journal of Hospital Marketing & Public Relations, 20 (2), 87-99.

  • Vollmers, S., Vollmers, A. C., & Kilic, O. (2010). Quest Research Explores the Hog Production Industry. Journal of Critical Incidents, 3.

  • Kilic, O., Miller, D., & Vollmers, S. (2009). A Comparative Analysis of Chinese & Japanese Company and Brand Icons. Journal of Asia Pacific Business, 10 (3), 221-237.

  • Vollmers, S. M. & Vollmers, A. C. (2009). Profit or Product Safety: An Ethical Showdown. Journal of Critical Incidents, 2.

  • Vollmers, S. & Vollmers, A. C. (2009). Reliable Trailers. Annual Advances in Business Cases, 29.

  • Vollmers, S. M. & Vollmers, A. C. (2008). RACU: Building a Campus in Moscow. Journal of Critical Incidents, 1, 53-60.

  • Vollmers, S. M. & Vollmers, A. C. (2008). Starlight Ice Cream Novelties. Annual Advances in Business Cases.
Articles in Proceedings
  • Miller, D. W., Kilic, O., & Vollmers, S. M. (in press, 2012). A Comparative Analysis of Korean & Japanese Corporate Brand Icons. Association of Collegiate Marketing Educators Annual Conference.

  • Vollmers, S. & Vollmers, A. C. (2010). Quest Research Explores the Hog Production Industry. Society for Case Research Annual Conference.

  • Vollmers, S. & Vollmers, C. (2009). Perfect Pigs, Inc. Society for Case Research - Summer Case Writing Workshop.

  • Vollmers, S. & Vollmers, C. (2009). Profit or Product Safety: An Ethical Showdown. Society for Case Research Annual Conference.

  • Miller, D., Kilic, O., & Vollmers, S. (2009). A Comparative Analysis of American and Chinese Company Brand Icons. ATLANTIC MARKETING ASSOCIATION 2009 ANNUAL CONFERENCE.

  • Vollmers, S. & Vollmers, A. C. (2008). J-Mark Trailers. Society for Case Research Summer Workshop, 30th.

University of Wisconsin-River Falls
410 S. 3rd Street, River Falls WI 54022 USA
Campus Information 715-425-3911