UNIVERSITY OF WISCONSIN River Falls

Vollmers, Stacy

Vollmers_Stacy

Stacy Vollmers

Assistant Dean, Associate Professor - College of Business and Economics

Management and Marketing
Office: 122b South Hall
Phone: 715-425-3335

Email: stacy.vollmers@uwrf.edu

Education:

Ph.D. The Florida State University, Tallahassee, FL, Marketing, 1995

Courses Taught:

Consumer Behavior
Direct Marketing
International Marketing
Marketing Research
Principles of Marketing
Principles of Marketing for Marketing Communications Majors
Services Marketing
Special Topics in Marketing

Publications:

Articles in Journals

  • Kilic, O., Miller, D., & Vollmers, S. (in press, 2011). A Comparative Study of American and Japanese Company and Brand Icons. Journal of Brand Management.
  • Miller, D. W., Kilic, O., & Vollmers, S. M. (2010). A COMPARATIVE ANALYSIS OF KOREAN & CHINESE COMPANY AND BRAND ICONS. International Journal of Business Research.
  • Vollmers, S. M., Miller, D. W., & Kilic, O. (2010). An Analysis of Hospital Brand Mark Clusters. Journal of Hospital Marketing & Public Relations, 20 (2), 87-99.
  • Vollmers, S., Vollmers, A. C., & Kilic, O. (2010). Quest Research Explores the Hog Production Industry. Journal of Critical Incidents, 3.
  • Kilic, O., Miller, D., & Vollmers, S. (2009). A Comparative Analysis of Chinese & Japanese Company and Brand Icons. Journal of Asia Pacific Business, 10 (3), 221-237.
  • Vollmers, S. M. & Vollmers, A. C. (2009). Profit or Product Safety: An Ethical Showdown. Journal of Critical Incidents, 2.
  • Vollmers, S. & Vollmers, A. C. (2009). Reliable Trailers. Annual Advances in Business Cases, 29.
  • Vollmers, S. M. & Vollmers, A. C. (2008). RACU: Building a Campus in Moscow. Journal of Critical Incidents, 1, 53-60.
  • Vollmers, S. M. & Vollmers, A. C. (2008). Starlight Ice Cream Novelties. Annual Advances in Business Cases.

Articles in Proceedings

  • Miller, D. W., Kilic, O., & Vollmers, S. M. (in press, 2012). A Comparative Analysis of Korean & Japanese Corporate Brand Icons. Association of Collegiate Marketing Educators Annual Conference.
  • Vollmers, S. & Vollmers, A. C. (2010). Quest Research Explores the Hog Production Industry. Society for Case Research Annual Conference.
  • Vollmers, S. & Vollmers, C. (2009). Perfect Pigs, Inc. Society for Case Research - Summer Case Writing Workshop.
  • Vollmers, S. & Vollmers, C. (2009). Profit or Product Safety: An Ethical Showdown. Society for Case Research Annual Conference.
  • Miller, D., Kilic, O., & Vollmers, S. (2009). A Comparative Analysis of American and Chinese Company Brand Icons. ATLANTIC MARKETING ASSOCIATION 2009 ANNUAL CONFERENCE.
  • Vollmers, S. & Vollmers, A. C. (2008). J-Mark Trailers. Society for Case Research Summer Workshop, 30th.