UNIVERSITY OF WISCONSIN River Falls

Kilic, Ozcan

Kilic_Ozcan

Ozcan Kilic

Professor - College of Business and Economics
member of graduate faculty

Management and Marketing
Office: 127d South Hall
Phone: 715-425-3335

Email: ozcan.kilic@uwrf.edu

Education:

Ph.D. Istanbul University , Istanbul, Turkey, Marketing, 1992
M.S. Istanbul University, Istanbul-Turkey, Marketing-Statistics, 1988
B.A. Istanbul University, Faculty of Business Administration, Istanbul-Turkey, Business Administration, 1986

Courses Taught:

Business to Business Marketing
International Study Tour for Business & Economics
Marketing Strategy
Principles of Marketing
Principles of Marketing for Marketing Communications Majors
Retail Management
Sales Effectiveness
Special Topics in Management (MBA)

Research Interests:

Distribution Channels
Sales Management
Relationship Selling
Marketing Strategies
Retail Management
Consumer Behavior

Publications:

Articles in Journals
  • Kilic, O., Miller, D. W., & Vollmers, S. M. (2011). A Comparative Study of American and Japanese Company Brand Icons. Journal of Brand Management.
  • Miller, D. W., Kilic, O., & Vollmers, S. M. (2010). A Comparative Analysis of Korean and Chinese Company and Brand Icons. International Journal of Business Research, 10 (5), 157-166.
  • Vollmers, S. M., Miller, D. W., & Kilic, O. (2010). An Analysis of Hospital Brand Mark Clusters. Journal of Hospital Marketing & Public Relations, 20 (2), 87-99.
  • Vollmers, S. M., Vollmers, C., & Kilic, O. (2010). Quest Research Explores the Hog Production Industry. Journal of Critical Incidents, 3.
  • Kilic, O., Miller, D. W., & Vollmers, S. (2009). A Comparative Analysis of Chinese & Japanese Company and Brand Icons. Journal of Asia-Pacific Business, 10 (3), 221-237. 
Articles in Proceedings
  • Kilic, O. & Yolac, G. (in press, 2009). An Investigation of Factors That Effect Sales Peoples' Customer Orientation: Further Findings from Turkey. Houston Conference in Selling & Sales Management, April 02-04, 2009 Houston, Texas.
  • Miller, D. W., Kilic, O., & Vollmers, S. (2009). A Comparative Analysis of American and Chinese Company Brand Icons. ATLANTIC MARKETING ASSOCIATION 2009 ANNUAL CONFERENCE. 
Paper Presentations
  • Kilic, O. & Yolac, G. (2009, April). An Investigation of Factors That Effect Sales Peoples' Customer Orientation: Further Findings from Turkey. Houston Conference in Selling & Sales Management, April 02-04, 2009 Houston, Texas, Houston, Texas, United States of America.

Honors / Awards:

2008: Beta Gamma Sigma Honor Society.