James Pratt
Pratt, Jim

James Pratt

Professor

Marketing Communications
Office: 310d North Hall
Phone: 715-425-3899

Email: james.w.pratt@uwrf.edu

Education:

B.A., Macalester College;
M.A.,Ph.D., University of Minnesota.

James Pratt joined the faculty of the University of Wisconsin-River Falls in 1977 after teaching and directing the forensics and debate programs at Gustavus Adolphus and Saint Olaf Colleges. He initially taught in Communications Studies and directed the forensics and debate programs before serving as chair of that department for nine years. In 2010, Pratt joined the faculty of the Marketing Communications program and became the Program Director in 2012.

Pratt's strongest academic interests are in the oral communication segment of the Marketing Communications program. He teaches Persuasion, Listening, and the Senior Seminar classes. His B.A. degree is from Macalester College, where he was a member of the debate team. He served as a debate teaching assistant at the University of Minnesota while he completed his M.A. and Ph.D degrees in Communication Studies.  

Pratt has held several offices, including President, of the American Forensic Association, and he currently serves as its Executive Secretary. He and his wife Ila June Brown-Pratt, own Global M.A.D.E, a fair trade import store, and Gallery 120, featuring local artists, in downtown River Falls. They travel extensively and maintain strong ties with artists and performers in Uganda, Ghana, India, Nepal, Trinidad, Mexico, and Indonesia. The Pratt family helps to support Hope North, a residential school and shelter for former child soldier refugees from northern Uganda, as well as providing scholarships for a high school and a university student from the village of Efutu Mampon in Ghana. 

In addition to the American Forensic Association, Pratt is a member of the National Communication Association, the Wisconsin Communication Association, the Institute of General Semantics, the Society of Ethnomusicology, the American Civil Liberties Union, and the Young People's Symphony Concert Association of the Minnesota Orchestra.