UNIVERSITY OF WISCONSIN River Falls

Miller, Darryl
DArryl Miller

Darryl Miller

Department Chair - Management and Marketing, Professor - College of Business and Economics
member of graduate faculty

Management and Marketing
Office: 212b South Hall
Phone: 715-425-3335

Email: darryl.w.miller@uwrf.edu

Education:

Ph.D. Kent State University, Kent, Ohio, Marketing, 1994

M.B.A. Indiana University, South Bend, Indiana, Business Administration, 1990 

M.S. Indiana University, Bloomington, Indiana, Secondary Education, 1983 

B.A. Purdue University, West Lafayette, Indiana, European History, 1977

Courses Taught:

Consumer Behavior

International Marketing

Internship in Marketing and Management

Marketing Research

Principles of Marketing

Promotional Strategy

Services Marketing

Special Topics in Management (MBA)

Strategic Marketing Management (MBA)

Strategy & Marketing (MBA)

Research Interests:

Advertising

Branding

Services Marketing

International Marketing

Publications:

Articles in Journals
  • Kilic, O., Miller, D. W., & Vollmers, S. M. (2011). A Comparative Analysis of Japanese and American Company and Brand Icons. Journal of Brand Management.

  • Henrie, K. & Miller, D. W. (2011). An Examination of Mediation: Insights into the Role of Psychological Mediators in the use of Persuasion Knowledge. International Journal of Customer Relationship Marketing and Management.

  • Miller, D. W., Kilic, O., & Vollmers, S. M. (2010). A Comparative Analysis of Korean & Chinese Company and Brand Icons. International Journal of Business Research.

  • Vollmers, S. M., Miller, D. W., & Kilic, O. (2010). An Analysis of Hospital Brand Mark Clusters. Journal of Hospital Marketing & Public Relations.

  • Stoica, M., Miller, D. W., & Ardelea, D. (2010). An Examination of Gender Role Portrayals in Television Commercials in Romania: A Gender of Nations Approach. Journal of Marketing Communications.

  • Kilic, O., Miller, D. W., & Vollmers, S. M. (2009). A Comparative Analysis of Chinese and Japanese Company and Brand Icons. Journal of Asia-Pacific Business.
Articles in Proceedings
  • Miller, D. W., Kilic, O., & Vollmers, S. M. (2013). A Comparative Analysis of Korean & Japanese Corporate Brand Icons. Association of Collegiate Marketing Educators 40th Annual Meeting, 154-166

  • Hunchar, J. P. & Miller, D. W. (2012). Comparative and Superlative Terms in Women's Magazine Advertisements: U.K. vs. U.S. Conference of the International Academy of Business and Public Administration Disciplines.

  • Miller, D. W., Kilic, O., & Vollmers, S. M. (2009). A Comparative Analysis of Chinese and American Company and Brand Icons. Atlantic Marketing Association.