Marketing Option

Business Administration Major-Marketing Option

Lower Division 21 cr. hrs.
ECON 201 Principles of Microeconomics 3 cr.
ECON 202 Principles of Macroeconomics 3 cr.
ACCT 231 Principles of Accounting I 3 cr.
ACCT 232 Principles of Accounting II 3 cr.
CSIS 215 Information Systems for Business Management 3 cr.
ECON 226 Introduction to Statistics 3 cr.
or MATH 226 Fundamentals of Statistics
BLAW 265 Business Law I 3 cr.

Upper Division 18 cr. hrs.
MNGT 300 Management and Organizational Behavior 3 cr.
MKTG 310 Principles of Marketing 3 cr.
FINC 345 Managerial Finance 3 cr.
ECON 326 Statistical Methods for Economics and Business 3 cr.
MNGT 361 Operations Management 3 cr.
MNGT 485 Strategic Management 3 cr.

Required Marketing Courses 9 cr. hrs.
MKTG 312 Consumer Behavior 3 cr.
MKTG 365 Marketing Research 3 cr.
MKTG 445 Marketing Strategy 3 cr.

Marketing Electives 6 cr. hrs.
Choose from:
MKTG 315 Retail Management 3 cr.
MKTG 325 Sales Effectiveness 3 cr.
MKTG 330 Promotional Strategy 3 cr.
MKTG 334 Internet and Direct Marketing 3 cr.
MKTG 342 Services Marketing 3 cr.
MKTG 352 Business to Business Marketing 3 cr.
MKTG 355 International Marketing 3 cr.
MKTG 379 Internship-Marketing 3 cr.
MKTG 389 Special Topics in Marketing 3 cr.
MKTG 499 Independent Study 1-3 cr.
MNGT 450 e-Commerce 3 cr.

Support Electives: 9 cr. hrs.
Choose from:
CSTA 306 Nonverbal Communication 3 cr.
CSTA 311 Persuasion 3 cr.
CSTA 316 Organizational Communication 3 cr.
ECON 316 Managerial Economics 3 cr.
ECON 340 Contemporary International Trade 3 cr.
ECON 342 International Finance 3 cr.
ECON 426 Forecasting and Econometrics 3 cr.
ESM 377 Business Ecology 3 cr.
GEOG 250 Introduction to Cartography and GIS 3 cr.
MNGT 310 Culture and Business 3 cr.
MNGT 330 Managing Workplace Diversity 3 cr.
MNGT 389 Special Topics in Management, Multi-media .5-3 cr.
PHIL 304 Business Ethics 3 cr.
POLS 256 Public Policymaking 3 cr.
POLS 260 Introduction to International Relations 3 cr.
PSYC 236 Developmental Psychology: Childhood and Adolescence 3 cr.
PSYC 265 Social Psychology 3 cr.
PSYC 305 Learning and Motivation 3 cr.
PSYC 310 Memory and Thinking 3 cr.
PSYC 320 Psychology of Personality 3 cr.
PSYC 336 Developmental Psychology: Adulthood and Aging 3 cr.

Required Supporting Courses: 7 - 8 cr hrs.
A. CBE 100 Orientation to CBE 0.5 cr.
CBE 300 Professional Development 0.5 cr.
B. CSTA 116 Business and Professional Communication 3 cr.
(waived if taken as GenEd)
or ENGL 266 Business Writing 3 cr.
C. ECON 205 Quantitative Analysis 3 cr.
or MATH 156 Calculus for Business and Social Sciences 3 cr.
or MATH 166 Calculus I 4 cr.

General Education Requirements:  38 cr. hrs.

General Electives to reach 120 credits (minimum to graduate)

Undergraduate Business Administration students may not transfer more than six credits of 300/400 level courses from non-AACSB accredited programs and institutions into the major.

Department of Management and Marketing

124 South Hall
(715) 425-3335
www.uwrf.edu/CBE/

Darryl Miller-Chair, Joy Benson, Brian Huffman, Claire Kilian, Ozcan Kilic, Marina Onken, Stacy Vollmers, Wei Zheng, Ellen Schultz-Academic Adviser.

The vision of the College of Business and Economics is to be the regional leader in the acquisition, application, and transfer of business and economic knowledge. Consistent with this vision, the college is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International.

Students majoring in business administration have varied opportunities to select a program to meet specific interests. One choice is to complete a business administration degree with a minor. Another is to pursue a broad area business administration degree with an option in marketing, management, finance, or management information systems. A minor is not required with the Broad Area Major in Business Administration.

General Education Requirements

Admission Requirements

1. For all majors in the College of Business and Economics (CBE):
Completion of at least 27 required general education credits with a minimum GPA of 2.25.

2. Additionally, the following must be completed, or in progress for completion, during the semester preceding admission:
GPA of 2.50 in ACCT 231, 232; CBE 100; ECON 201, 202; CSIS 215; ECON 205 or MATH 156 or MATH 166; ECON 226 or MATH 226; CSTA 116 or ENGL 266.