Marketing

Business Administration Major-Marketing

Lower Division 21 cr. hrs.
ECON 201 Principles of Microeconomics 3 cr.
ECON 202 Principles of Macroeconomics 3 cr.
ACCT 231 Principles of Accounting I 3 cr.
ACCT 232 Principles of Accounting II 3 cr.
CSIS 215 Information Systems for Business Management 3 cr.
ECON 226 Introduction to Statistics 3 cr.
or MATH 226 Fundamentals of Statistics
BLAW 265 Business Law I 3 cr.

Upper Division 18 cr. hrs.
MNGT 300 Management and Organizational Behavior 3 cr.
MKTG 310 Principles of Marketing 3 cr.
FINC 345 Managerial Finance 3 cr.
ECON 326 Statistical Methods for Economics and Business 3 cr.
MNGT 361 Operations Management 3 cr.
MNGT 485 Strategic Management 3 cr.

Required Marketing Courses 12 cr. hrs.
MKTG 312 Consumer Behavior 3 cr.
MKTG 355 International Marketing 3 cr.
MKTG 365 Marketing Research 3 cr.
MKTG 445 Marketing Strategy 3 cr.

Marketing Electives 9 cr. hrs.

Choose from:
MKTG 315 Retail Management 3 cr.
MKTG 325 Sales Effectiveness 3 cr.
MKTG 330 Promotional Strategy 3 cr.
MKTG 334 Internet and Direct Marketing 3 cr.
MKTG 342 Services Marketing 3 cr.
MKTG 352 Business to Business Marketing 3 cr.
MKTG 379 Internship-Marketing 3 cr.
MKTG 389 Special Topics in Marketing 3 cr.
MKTG 499 Independent Study 1-3 cr.
MNGT 450 e-Commerce 3 cr.

Support Electives: 6 cr. hrs.

Choose from:
CBE 370 International Study Tour
COMS 213 Intercultural Communications 3 cr.
COMS 306 Nonverbal Communication 3 cr.
COMS 315 Communication and Social Change 3 cr.
CSIS 333 Database Management Systems 3 cr.
ECON 301 Intermediate Micro 3 cr.
ECON 302 Intermediate Macro 3 cr.
ECON 305 Money and Banking 3 cr.
ECON 316 Managerial Economics 3 cr.
ECON 324 Labor Economics 3 cr.
ECON 340 Contemporary International Trade 3 cr.
ECON 342 International Finance 3 cr.
ECON 426 Forecasting and Econometrics 3 cr.
ESM 377 Business Ecology 3 cr.
FINC 314 Risk Management and Insurance 3 cr.
FINC 350 Real Estate 3 cr.
FINC 355 Multinational Financial Management 3 cr.
GEOG 250 Introduction to Cartography and GIS 3 cr.
MARC 370 Public Relations 3 cr.
MNGT 318 Operations Research 3 cr.
MNGT 330 Managing Workplace Diversity 3 cr.
MNGT 340 Ethical Leadership 3 cr.
MNGT 355 International Business 3 cr
MNGT 362 Logistical Management 3 cr.
MNGT 430 Small Business Management 3 cr.
PHIL 304 Business Ethics 3 cr.
POLS 256 Public Policymaking 3 cr.
POLS 260 Introduction to International Relations 3 cr.
PSYC 265 Social Psychology 3 cr.
PSYC 320 Psychology of Personality 3 cr.

Required Supporting Courses: 7 - 8 cr hrs.
A. CBE 100 Orientation to CBE 0.5 cr.
CBE 300 Professional Development 0.5 cr.
B. COMS 116 Business and Professional Communication 3 cr.
(waived if taken as GenEd)
or ENGL 266 Business Writing 3 cr.
C. ECON 205 Quantitative Analysis 3 cr.
or MATH 156 Calculus for Business and Social Sciences 3 cr.
or MATH 166 Calculus I 4 cr.

General Education Requirements:  38 cr. hrs.

General Electives to reach 120 credits (minimum to graduate)


Undergraduate Business Administration students may not transfer more than six credits of 300/400 level courses from non-AACSB accredited programs and institutions into the major.

Department of Management and Marketing

124 South Hall
715-425-3335

www.uwrf.edu/CBE/ 

Darryl Miller-Chair, Joy Benson, Brian Huffman, Claire Kilian, Ozcan Kilic, Marina Onken, Stacy Vollmers, Wei Zheng, Ellen Schultz-Academic Advisor.

The vision of the College of Business and Economics is to be a community of choice and the regional leader in the acquisition, study, application and sharing of business, economics and information technology knowledge.  Consistent with this vision, the college is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International.

Admission Requirements

1. For all majors in the College of Business and Economics (CBE):
Completion of at least 27 required general education credits with a minimum GPA of 2.25.

2. Additionally, the following must be completed, or in progress for completion, during the semester preceding admission:
GPA of 2.50 in ACCT 231, 232; CBE 100; ECON 201, 202; CSIS 215; ECON 205 or MATH 156 or MATH 166; ECON 226 or MATH 226; COMS 116 or ENGL 266.