Marketing Communications Major

Marketing Communications Major: 39 Total Credits

Core Requirements

Core Requirements: 25-28 cr. hrs.

ART 121    Advertising Design I 3 cr.
MARC 100 Writing for the Mass Media 3 cr.
MARC 200 Introduction to Marketing Communications 3 cr.
MARC 480 Seminar in Theory and Methods of Marketing Communications 3 cr.
MKTG 311 Principles of Marketing for Marketing Communications Majors 3 cr.
MKTG 312 Consumer Behavior 3 cr.
MARC 311 Persuasion 3 cr.
Choose one of the following internship courses: 2-4 cr. hrs.
MARC 379 Internship in Marketing Communications
or MARC 279 Cooperative Education/Directed Work Experience
or any CAFES department 270/370 internship
MARC 279/379 may be combined and/or repeated for a total of 4 credit hours.

Electives

Directed Electives: 14-17 cr. hrs.

Writing Electives-Select one from:
ENGL 266 Business Writing 3 cr.
ENGL 367 Technical Writing 3 cr.
ENGL 371 Proposal Writing:  Change Through Rhetoric 3 cr.

Visual Electives-Select one from:
JOUR 240 Introduction to Visual Communication 3 cr.
DFT 260 TV Studio Production 3 cr.

Oral Communication Elective-Select one from:
COMS 211 Public Speaking 3 cr.
COMS 216 Communication in the Interview 3 cr.
COMS 312 Argumentation and Decision Making 3 cr.
COMS 416 Training and Development in Organizations
MARC 207 Listening Skills 3 cr.

Marketing/Promotion Electives-Select one from:
AGEC 410 Professional Selling 3 cr.
MKTG 335 MARC Sales Promotion and Event Planning 3 cr.
MARC 360 Advertising Principles 3 cr.
MARC 370 Principles of Public Relations 3 cr.

Other Electives:
Select from the following courses or consult with department chair or adviser for additional elective choices to total 42 credits required in the major:
Please check the course descriptions in this catalog for course prerequisites.
AGED 230 Agricultural News Writing 3 cr.
MARC 289 Introduction to Black and White Photography 3 cr.
MARC 250 MARC Ethics 3 cr.
MARC 320 Evaluating MARC 3 cr.
MARC 330 MARC for Non-profit Organizations 3 cr.
MARC 335 MARC Sales Promotion and Event Planning (if not chosen in Category 6) 3 cr.
MARC 340 MARC Sports Marketing 3 cr.
MARC 345 MARC Campaigns3 cr.
MARC 350 MARC Branding 3 cr.
MARC 360 Advertising Principles 3 cr.
MARC 361 Advertising Methods 3 cr.
MARC 370 Introduction to Public Relations 3 cr.
MARC 371 Public Relations Methods 3 cr.
MARC 389 Special Topics in Marketing Communications
MKTG 315 Retail Management 3 cr.
MKTG 325 Sales Effectiveness 3 cr.
MKTG 334 Internet and Direct Marketing 3 cr.
MKTG 342 Services Marketing 3 cr.
MKTG 355 International Marketing 3 cr.
MKTG 365 Marketing Research 3 cr.

Supporting Courses

Required Supporting Courses: 9 credits

MATH 216 Elementary Statistical Concepts
OR MATH 126, Activities in Math
OR ECON 226, Introduction to Statistics
OR MATH 226, Fundamentals of Statistics
OR AGEC 320, Statistical Methods
ANSC 341 Biometrics
OR JOUR 101 Introduction to Mass Communications
COMS 116 Business and Professional Communication (CAS/CBE);

Other requirements:

Portfolio: Prior to graduation, students must complete and present a professional portfolio for approval to the marketing communications unit.
Internship: An internship or approved directed work experience is required. It is the student's responsibility to originate an internship or directed work experience that meets marketing communications departmental criteria. Internships and directed work experiences must be approved by the Marketing communications internship supervisor before the work is done.
GPA: Students must maintain a 2.50 grade point average in the Marketing Communications Major.

General Education Requirements

Including the following:
Communication: COMS 116 Business and Professional Communication
Math: Proficiency in understanding statistics is required and may be demonstrated by completing one of the following: MATH 216, PSYC 201, ECON 226, MATH 226, AGEC 320, ANSC 341, or an equivalent course. Completion of a listed statistics course may fulfill the general education mathematics requirement. See your adviser for further information....

Interdisciplinary

310 North Hall
715-425-3899
FAX 715-425-0658
www.uwrf.edu/MARC/

Marketing Communications Steering Committee: Stephen Olsen-Chair, Marketing Communications; Mialisa Moline, English; Michael Padgett, Art; Darryl Miller, Business Administration; David Trechter, Agricultural Economics; Colleen Callahan, Journalism; James Pratt, Communication Studies and Theatre Arts; Tracy O'Connell, Marketing Communications.

The interdisciplinary marketing communications major integrates the activities of advertising, public relations, sales promotion, direct marketing, personal selling and cybermarketing into a single professional field of expertise. Students will develop knowledge and skills in oral, written and visual modes of communication. In addition to an introductory course and senior seminar in marketing communications, students will take courses from as many as seven departments in three colleges. Practical experience with current technology tools and a required internship program ensure that students have not only strong academic preparation, but also practical experience in marketing communications activities.

A student may complete the major in Marketing Communications in the College of Arts and Sciences or the College of Agriculture, Food and Environmental Sciences. Please consult your DAR for college-specific course requirements. It is recommended that a student completing the major in CAS or CAFES have a minor in that college. A minor is not offered in marketing communications.

 


University of Wisconsin-River Falls
410 S. 3rd Street, River Falls WI 54022 USA
Campus Information 715-425-3911