The City of River Falls and the University of Wisconsin-River Falls have partnered together in one of the largest and most participated in public involvement process of any local roadway project in River Falls. Set to break ground for Phase 1 of the project in April 2012, this project's intent is to replace inadequate infrastructure with a reconstructed roadway that will address previously identified concerns.

View a PDF of the layout for Phase 1.

Key Goals & Objectives 

• Aesthetically pleasing corridor coordinated with campus and downtown
• Develop a traffic management plan for the neighborhood
• Coordinate parking with UWRF expansion plan
• Develop an overall pedestrian safety program
• Encourage alternative transportation modes
• Coordinate utility upgrades with road plans   

Multiple public meetings were held to gather stakeholders insight and input regarding this project. The approved Cascade Avenue Concept Plan takes into account these concerns and attempts to work within the common ground of these groups. 

Below is a list of problems and concerns these stakeholders wanted to see addressed in the project concept plan.

Vehicles

• Excess speed
• Excessive delays for Cascade traffic at times
• No turn lanes
• Sight distance blocked by parked vehicles

Parking

• Lack of adequate parking for UWRF
• Not enough off street parking

Pedestrians

• Failure of motorists to yield to pedestrians at crosswalks
• Pedestrians not crossing in crosswalks
• No sidewalks on north side of Cascade Avenue east of 6th Street

Bicycles

• Lack of bicycle facilities
• On street conflicts between bicycles and parked cars

Poor Street Lighting