Ozcan Kilic

Ozcan Kilic

Assistant Professor

Discipline: Marketing
Office: 122A South Hall
Phone: (715) 425-3335
Email: ozcan.kilic@uwrf.edumail

Research Interests

  • Empirical studies in consumer behavior; consumer satisfaction/dissatisfaction; channel behavior; channel management; customer orientation-sales orientation; personal selling and brand management.

Academic Degrees

  • Ph.D.  Istanbul University ,  Istanbul, Turkey,  Marketing,  1992

  • M.S.  Istanbul University,  Istanbul-Turkey,  Marketing-Statistics,  1988

  • B.A.  Istanbul University, Faculty of Business Administration,  Istanbul-Turkey,  Business Administration,  1986

Articles in Journals

  • Kilic, O., Miller, D. W. , & Vollmers, S. M. (in press, 2010). A Comparative Study of American and Japanese Company Brand Iconsj. Journal of Brand Management.

  • Vollmers, S. M., Vollmers, C., & Kilic, O. (2010). Quest Research Explores the Hog Production Industry. Journal of Critical Incidents, 3.

  • Vollmers, S. M., Miller, D. W. , & Kilic, O. (2010). An Analysis of Hospital Brand Mark Clusters. Journal of Hospital Marketing & Public Relations, 20 (2), 87-99.

  • Miller, D. W., Kilic, O., & Vollmers, S. M. (2010). A Comparative Analysis of Korean and Chinese Company and Brand Icons. International Journal of Business Research, 10 (5), 157-166.

  • Kilic, O., Miller, D. W. , & Vollmers, S. (2009). A Comparative Analysis of Chinese & Japanese Company and Brand Icons. Journal of Asia-Pacific Business, 10 (3), 221-237.

  • Miller, D. W., Foust, J. E. , & Kilic, O. (2007). An Analysis of Financial Services Brand Marks. Journal of Financial Services Marketing, 11 (3), 257-267.

Articles in Proceedings

  • Kilic, O. & Yolac, G. (in press, 2009). An Investigation of Factors That Effect Sales Peoples' Customer Orientation: Further Findings from Turkey. Houston Conference in Selling & Sales Management, April 02-04, 2009 Houston, Texas.

  • Miller, D. W., Kilic, O., & Vollmers, S. (2009). A Comparative Analysis of American and Chinese Company Brand Icons. ATLANTIC MARKETING ATLANTIC MARKETING ASSOCIATION 2009 ANNUAL CONFERENCE.

  • Kilic, O., Yolac, G., & Yolac, S. (2007). Salespeoples' Customer Orientation: Does Sales Peoples' Job Satisfaction and Organizational Commitment Effect Their Customer Orientation? 14th South Dakota International Business Conference, Rapid City, SD-2007.

  • Cengiz, E., Yazici, S., Kilic, O., & Pirtini, S. (2006). THE ETHICS OF RETAILERS: A STUDY ON ETHICAL PERCEPTIONS OF RETAILING SALES PROFESSIONALS. 13th South Dakota International Business Conference, Rapid City, SD-2006, Northern University.

  • Miller, D. W. & Kilic, O. (2006). An Analysis of Insurance Brand Marks. Atlantic Marketing Association 2006 Conference, AMA.

  • Kilic, O., Miller, D. W. , & Yolac, G. (2006). DOES CUSTOMER ORIENTATION LEAD TO CUSTOMER COMMITMENT? A TURKISH CASE. 2006 Academy of Marketing Science, CPM Conference, AMS/KAMS, Session 4.2 1-5.

Paper Presentations

  • Kilic, O. & Yolac, G. (2009, April). An Investigation of Factors That Effect Sales Peoples' Customer Orientation: Further Findings from Turkey. Houston Conference in Selling & Sales Management, April 02-04, 2009 Houston, Texas, Houston, Texas, United States of America.

  • Kilic, O., Yolac, G., & Yolac, S. (2007). Salespeoples' Customer Orientation: Does Sales Peoples' Job Satisfaction and Organizational Commitment Effect Their Customer Orientation? 14th South Dakota International Business Conference, Rapid City, SD-2007, Rapid City, United States of America.

  • Cengiz, E., Yazici, S., Kilic, O., & Pirtini, S. (2006). THE ETHICS OF RETAILERS: A STUDY ON ETHICAL PERCEPTIONS OF RETAILING SALES PROFESSIONALS. 13th South Dakota International Business Conference, Rapid City, SD-2006, Rapid City, United States of America.

  • Kilic, O., Miller, D. W. , & Yolac, G. (2006). DOES CUSTOMER ORIENTATION LEAD TO CUSTOMER COMMITMENT? A TURKISH CASE. 2006 Academy of Marketing Science, CPM Conference, Seoul, Korea.

  • Miller, D. & Kilic, O. (2006). An Analysis of Insurance Brand Marks. Atlantic Marketing Association 2006 Conference, Charleston, United States of America.

Honors/Awards

  • 2008: Beta Gamma Sigma Honor Society

Courses Taught

  • Business to Business Marketing

  • International Marketing

  • International Study Tour for Business & Economics

  • Marketing Strategy

  • Principles of Marketing

  • Principles of Marketing for Marketing Communications Majors

  • Retail Management

  • Sales Effectiveness

Kilic, Ozcan 


University of Wisconsin-River Falls
410 S. 3rd Street, River Falls WI 54022 USA
Campus Information 715-425-3911