Discipline: Marketing Office: 122A South Hall Phone: (715) 425-3335 Email:ozcan.kilic@uwrf.edu
Research Interests
Empirical studies in consumer behavior; consumer satisfaction/dissatisfaction; channel behavior; channel management; customer orientation-sales orientation; personal selling and brand management.
Academic Degrees
Ph.D. Istanbul University , Istanbul, Turkey, Marketing, 1992
M.S. Istanbul University, Istanbul-Turkey, Marketing-Statistics, 1988
B.A. Istanbul University, Faculty of Business Administration, Istanbul-Turkey, Business Administration, 1986
Articles in Journals
Kilic, O., Miller, D. W. , & Vollmers, S. M. (in press, 2010). A Comparative Study of American and Japanese Company Brand Iconsj. Journal of Brand Management.
Vollmers, S. M., Vollmers, C., & Kilic, O. (2010). Quest Research Explores the Hog Production Industry. Journal of Critical Incidents, 3.
Vollmers, S. M., Miller, D. W. , & Kilic, O. (2010). An Analysis of Hospital Brand Mark Clusters. Journal of Hospital Marketing & Public Relations, 20 (2), 87-99.
Miller, D. W., Kilic, O., & Vollmers, S. M. (2010). A Comparative Analysis of Korean and Chinese Company and Brand Icons. International Journal of Business Research, 10 (5), 157-166.
Kilic, O., Miller, D. W. , & Vollmers, S. (2009). A Comparative Analysis of Chinese & Japanese Company and Brand Icons. Journal of Asia-Pacific Business, 10 (3), 221-237.
Miller, D. W., Foust, J. E. , & Kilic, O. (2007). An Analysis of Financial Services Brand Marks. Journal of Financial Services Marketing, 11 (3), 257-267.
Articles in Proceedings
Kilic, O. & Yolac, G. (in press, 2009). An Investigation of Factors That Effect Sales Peoples' Customer Orientation: Further Findings from Turkey. Houston Conference in Selling & Sales Management, April 02-04, 2009 Houston, Texas.
Miller, D. W., Kilic, O., & Vollmers, S. (2009). A Comparative Analysis of American and Chinese Company Brand Icons. ATLANTIC MARKETING ATLANTIC MARKETING ASSOCIATION 2009 ANNUAL CONFERENCE.
Kilic, O., Yolac, G., & Yolac, S. (2007). Salespeoples' Customer Orientation: Does Sales Peoples' Job Satisfaction and Organizational Commitment Effect Their Customer Orientation? 14th South Dakota International Business Conference, Rapid City, SD-2007.
Cengiz, E., Yazici, S., Kilic, O., & Pirtini, S. (2006). THE ETHICS OF RETAILERS: A STUDY ON ETHICAL PERCEPTIONS OF RETAILING SALES PROFESSIONALS. 13th South Dakota International Business Conference, Rapid City, SD-2006, Northern University.
Miller, D. W. & Kilic, O. (2006). An Analysis of Insurance Brand Marks. Atlantic Marketing Association 2006 Conference, AMA.
Kilic, O., Miller, D. W. , & Yolac, G. (2006). DOES CUSTOMER ORIENTATION LEAD TO CUSTOMER COMMITMENT? A TURKISH CASE. 2006 Academy of Marketing Science, CPM Conference, AMS/KAMS, Session 4.2 1-5.
Paper Presentations
Kilic, O. & Yolac, G. (2009, April). An Investigation of Factors That Effect Sales Peoples' Customer Orientation: Further Findings from Turkey. Houston Conference in Selling & Sales Management, April 02-04, 2009 Houston, Texas, Houston, Texas, United States of America.
Kilic, O., Yolac, G., & Yolac, S. (2007). Salespeoples' Customer Orientation: Does Sales Peoples' Job Satisfaction and Organizational Commitment Effect Their Customer Orientation? 14th South Dakota International Business Conference, Rapid City, SD-2007, Rapid City, United States of America.
Cengiz, E., Yazici, S., Kilic, O., & Pirtini, S. (2006). THE ETHICS OF RETAILERS: A STUDY ON ETHICAL PERCEPTIONS OF RETAILING SALES PROFESSIONALS. 13th South Dakota International Business Conference, Rapid City, SD-2006, Rapid City, United States of America.
Kilic, O., Miller, D. W. , & Yolac, G. (2006). DOES CUSTOMER ORIENTATION LEAD TO CUSTOMER COMMITMENT? A TURKISH CASE. 2006 Academy of Marketing Science, CPM Conference, Seoul, Korea.
Miller, D. & Kilic, O. (2006). An Analysis of Insurance Brand Marks. Atlantic Marketing Association 2006 Conference, Charleston, United States of America.
Honors/Awards
2008: Beta Gamma Sigma Honor Society
Courses Taught
Business to Business Marketing
International Marketing
International Study Tour for Business & Economics
Marketing Strategy
Principles of Marketing
Principles of Marketing for Marketing Communications Majors