UW-River Falls Administrative Policy
Advertising and Sponsorship in University Print and
The purpose of this policy is to establish guidelines for allowing advertising and sponsorship in university print and electronic publications, including World Wide Web pages and other network communications.
Revenue and other benefits gained from such advertising or sponsorship can be used to support the worthwhile operations of the university and the students it serves. These benefits, however, must be balanced against the university's interests in protecting its image and reputation. Acceptance of advertising or sponsorship does not signify endorsement of any product or service, nor will advertising and sponsorship be permitted if deemed harmful to the delivery of educational services.
The UW-River Falls Chancellor issues this policy in accordance with the Administrative Policy process.
The VCAF is responsible for the administration of this policy. Request an exception to this policy by writing to firstname.lastname@example.org.
Failure to adhere to the provisions of this policy may result in appropriate disciplinary action as provided under existing procedures applicable to students, faculty, and staff, and/or civil or criminal prosecution.
Vice Chancellor for Administration and Finance
Deans, Department Chairs, and Directors
Advertising is any advertisement, signage, label, packaging, imprint, logo, sales promotion activity or device, public relations material or events, merchandising or other activity or communication that has the obvious intent of promoting or marketing a non-university product, service, event, or organization.
Sponsorship is non-university underwriting of a specific university event, publication or special activity that represents the equivalent of a gift-in-kind or a gift of money insofar as the non-university sponsor provides or pays for promotion, materials, awards, and/or other items or services of value related to the specific event, publication or special activity. Sponsorship or acknowledgements of sponsorship are not advertising as defined in this policy.
Print Publications are any physical materials (usually paper) imprinted by or on behalf of the University of Wisconsin-River Falls and may be either academic or non-academic.
Electronic Publications are online publications delivered by or on behalf of the University of Wisconsin-River Falls and may be either academic or non-academic.
Academic University Publications include, but are not limited to college, unit, or departmental brochures, periodicals, bulletins, catalogs, newsletters, journals, etc., connected to the core academic mission of the university. Non-academic University Publications include, but are not limited to, programs for cultural, community, entertainment, and athletic events; information handbooks; daily planners; directories; and materials intended for non-academic purposes and non-student audiences.
Please direct questions about this policy to email@example.com.