Advertising, Sponsorship and Promotion of Alcohol and Tobacco Products on Campus (AP-01-107)

UW-River Falls Administrative Policy
Policy ID: AP-01-107
Effective: April 15, 2008
Revision: June 2014
Review: 3 years

Advertising, Sponsorship and Promotion of
Alcohol and Tobacco Products on Campus
Maintained by: ACBF
Approved by: Chancellor
Next Review Date: June 2017

Printable PDF version


The purpose of this policy is to establish guidelines by which alcohol and tobacco products may be advertised, sponsored, and promoted on the University of Wisconsin-River Falls campus.

“The use and abuse of alcohol has been an ongoing matter of significant concern for the people of the state of Wisconsin. The University of Wisconsin System recognizes the importance of addressing this issue on its campuses and in its communities because the abuse of alcohol interferes with the education and well-being of its students” (University of Wisconsin System, retrieved from

“The American College Health Association (ACHA) acknowledges and supports the findings of the Surgeon General that tobacco use in any form, active and/or passive, is a significant health hazard.” To this end,  the American College Health Association recommends that campuses "Develop a strongly worded tobacco policy that reflects the best practices in tobacco prevention, cessation, and control. These include the following recommendations: 

a. Tobacco is defined as all tobacco-derived or containing products, including, but not limited to, cigarettes (clove, bidis, kreteks), electronic cigarettes, cigars and cigarillos, hookah smoked products, and oral tobacco (spit and spitless, smokeless, chew, snuff). b. Tobacco use is prohibited on all college and university grounds, college/university owned or leased properties, and in campus-owned, leased, or rented vehicles.
c. All tobacco industry promotions, advertising, marketing, and distribution are prohibited on campus properties.
d. The sale of tobacco products and tobacco related merchandise (including logo containing items) is prohibited on all university property and at university sponsored events, regardless of the operating vendor.
e. The distribution or sampling of tobacco and associated products is prohibited on all university owned or leased property and at university-sponsored events, regardless of the venue." 

(American College Health Association, retrieved from This policy, along with the campus Tobacco-Free Policy (AP 01-116, initiated July 1, 2013,, aligns with these recommendations.


The UW-River Falls Chancellor issues this policy in accordance with the Administrative Policy process.
The ACBF is responsible for the administration of this policy. Request an exception to this policy by writing to

Sanctions and Appeals Process

Failure to adhere to the provisions of this policy may result in appropriate disciplinary action as provided under existing procedures applicable to students, faculty, and staff, and/or civil or criminal prosecution.


  1. Advertising or marketing with the primary purpose of promoting alcohol and/or tobacco use (including in official University print or online publications and media) is prohibited on campus and at university-sponsored events.
  2. Alcohol and/or tobacco industry or product sponsorship of campus or university-sponsored events is prohibited.
  3. The sale of tobacco products and tobacco related merchandise (including logo containing items) is prohibited on all University property and at University-sponsored events.
  4. Distribution of alcohol or tobacco industry promotional giveaways is prohibited on campus or at university-sponsored events. Examples:  Community businesses, such as a bar or a distributor, can advertise, market, or sponsor an event; but the primary purpose cannot be to encourage alcohol and/or tobacco use, and the specific brand name of the product and/or logo cannot be used. Promotional giveaways with alcohol or tobacco product brand names or logos cannot be distributed on campus or at university-sponsored events.
  5. Campus student-run media are encouraged, but not required, to follow this policy.

University Responsibilities

Assistant Chancellor for Business and Finance
Associate Vice Chancellor for Student Affairs

Department/Unit Responsibilities

Deans, Department Chairpersons, and Directors

Related Documents


Please direct questions about this policy to