UNIVERSITY OF WISCONSIN River Falls

Marketing Communications (Agriculture) Major

The interdisciplinary Marketing Communications major integrates coursework on advertising, public relations, sales promotion, direct marketing, personal selling and cyber marketing. Students develop knowledge and skills in oral, written, and visual modes of communication.

In addition to an introductory course and senior seminar in Marketing Communications, students will take courses from as many as seven departments in three colleges. Practical experience with current technology and a required internship program ensure that students have not only strong academic preparation, but also practical experience in marketing communications activities.

If you are interested in specializing your marketing communications degree in agriculture, please contact us using the Agricultural Economics phone or e-mail listed on this page.

Faculty

The Marketing Communications faculty are drawn from the six academic programs which constitute this interdisciplinary major: art, English, journalism, speech communication and theater arts, agricultural economics, and agricultural education. All faculty advise students and have outstanding professional and academic qualifications. A full-time professor of marketing communications teaches core courses in the major, advises students and develops internship opportunities.

Meet Maria!

MariaMcGinnisMaria Francesca McGinnis

Owner/President, AgFab
Sun Prairie, WI
Hometown: St. Paul, MN

B.S. Marketing Communication (Agriculture) and Animal Science minor (2004)
Student Orgs at UWRF: Sigma Sigma Sigma Sorority, Agriculture Communicator's of Tomorrow, Ag Ed Society, ACT on Ag Radio, and Alpha Zeta

I was one of the first people in my family to attend college and came from a very small, private high school in the Twin Cities. Large college campuses were intimidating to me and I wanted to stay close to home --- and to my horses! Growing up, horses were my whole life, not to mention my introduction to agriculture. I remember registering for classes a few months before my freshman year and looking down a list of majors. I knew I wanted something in ag, but with no ag experience I felt clueless! I selected Ag Business (which I would later change), and the rest of history!

In my nearly 10 years of professional experience, I have learned that the ability to communicate is one of the best skills a person can have. The tools of the trade are constantly changing - there was no such thing as "social media' when I was in college, and now it's a huge part of my business - but someone with the ability to communicate effectively and creatively will always be in demand.

In my career, each job I've had has been completely different, but I've always used my marketing and communications skills to be successful. I've had a sales and marketing role in ag industry, taught and advised at the college level, and most recently started my own company that provides communications and management solutions for agriculture organizations. Basically - if you can dream it, you can do it in Marketing and Communications!

Department of Marketing Communications
310 North Hall
715-425-3899

Agricultural Economics
131 Agricultural Science
715-425-3298
fay.e.westberg@uwrf.edu

Important Links

Marketing Communications Academic Plan
Marketing Communications Degree Requirements

CAFES Internship Program
CAFES Student Organizations

UWRF Admissions

Careers in Marketing Communications

Contact Us

Agricultural Economics
fay.e.westberg@uwrf.edu
715-425-3298
131 Agricultural Science
611 S. 3rd Street

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